Nwankama's Selected
Papers/Publications
Business – Marketing
- A Synopsis of
Modern Trends in Marketing
- The Core
Foundation of Marketing
- Attracting and
Retaining Customers
- Industry and
Market Concepts of Competition
- Main Risks in
Developing New Products
- The Six-step
Procedure for Establishing Product or Service Price
- How to Identify
the Target Audience in Product or Service Advertising and Promotion
- Evaluating
Advertising Effectiveness
- Fundamental
Principles of Personal Selling
- Attaching Stronger
Importance to the Differences Between Marketing Plans and Business
Plans
- Continuous
Improvement within Marketing
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